The Contribution of AI-Based Digital Literacy and Entrepreneurial Cognition through Digital Entrepreneurship Education to Entrepreneurial Intention

Iva Khoiril Mala; Agung Winarno; Fuad Abdul Fattah; Rachmad Hidayat; Imanda Nashoikha Dinniyah; Hidayati Suprihatin

doi:10.55927/ministal.v5i3.21

Authors

Iva Khoiril Mala Universitas Negeri Malang
Agung Winarno Universitas Negeri Malang
Fuad Abdul Fattah Universitas Negeri Malang
Rachmad Hidayat Universitas Negeri Malang
Imanda Nashoikha Dinniyah Universitas Negeri Malang
Hidayati Suprihatin Universitas Negeri Malang

DOI:

https://doi.org/10.55927/ministal.v5i3.21

Keywords:

Digital Literacy, Entrepreneurial Cognition, Education

Abstract

AI development is transforming entrepreneurship education into a more adaptive digital approach for strengthening students’ entrepreneurial intention. This study examines the contribution of AI-based Digital Literacy and Entrepreneurial Cognition through Digital Entrepreneurship Education. Using a quantitative explanatory design, data were collected from 210 students out of a population of 460 who were enrolled in digital entrepreneurship courses. The data were gathered through a 1–7 Likert scale questionnaire and analyzed using SEM-PLS. The findings show that Digital Literacy and Entrepreneurial Cognition positively and significantly influence Digital Entrepreneurship Education and Entrepreneurial Intention. Digital Entrepreneurship Education also significantly affects Entrepreneurial Intention and mediates both relationships, highlighting its role in enhancing students’ entrepreneurial interest in the AI-driven digital era.

References

Abad-Segura, E. (2019). Effects of financial education and financial literacy on creative entrepreneurship: A worldwide research. Education Sciences, 9(3).

Alenezi, A. M. (2024). Integrating the Triple Pillar: AI Marketing’s Pathway to Enhancing Industry 5.0 Through Sustainability, Resilience, and Customer Engagement. In 2nd International Conference on Cyber Resilience, ICCR 2024.

Almansour, M. (2022). Business Incubators and Entrepreneurial Training: Leveraging Technological Innovations and Digital Marketing. IEEE Transactions on Engineering Management.

Boldureanu, G. (2020). Entrepreneurship education through successful entrepreneurial models in higher education institutions. Sustainability (Switzerland), 12(3). https://doi.org/10.3390/su12031267

Budiyanti, R. T. (2021). Buku Ajar Internet of Things.

Damarwulan, L. M., Ramdansyah, A. D., & Lutfi, L. (2021). Peningkatan Kekuatan Jejaring Wirausaha dan E-Marketing UMKM di Banten dalam menghadapi dampak Pandemic Covid-19. Journal of Education, Humaniora and Social Sciences (JEHSS), 3(3). https://doi.org/10.34007/jehss.v3i3.495

Davenport, T. H. (2021). How to Design an AI Marketing Strategy. Harvard Business Review, 2021, 2–7.

Hsieh, L. (2019). A multidimensional perspective of SME internationalization speed: The influence of entrepreneurial characteristics. International Business Review, 28(2), 268–283. https://doi.org/10.1016/j.ibusrev.2018.09.004

Jena, R. K. (2020). Measuring the impact of business management Student’s attitude towards entrepreneurship education on entrepreneurial intention: A case study. Computers in Human Behavior, 107.

Mala, I. K., Pratikto, H., & Winarno, A. (2019). The Effect of Familiy Environment, Entrepreneurship Education and Self-Efficacy on Entrepreneurial Intention in Pondok Pesantren At Throughout Malang, Indonesia. International Journal of Business, Economics and Law, 20(5).

Mei, H., Lee, C. H., & Xiang, Y. (2020). Entrepreneurship education and students’ entrepreneurial intention in higher education. Education Sciences, 10(9).

Mozahem, N. A., & Adlouni, R. O. (2021). Using entrepreneurial self-efficacy as an indirect measure of entrepreneurial education. In The International Journal of Management …. Elsevier.

Omar, F. I. (2019). Analysis of digital inclusion pattern and entreprenuership transformation. Jurnal Komunikasi: Malaysian Journal of Communication, 35(2), 314–330. https://doi.org/10.17576/JKMJC-2019-3502-19

Pergelova, A. (2019). Democratizing Entrepreneurship? Digital Technologies and the Internationalization of Female-Led SMEs. Journal of Small Business Management, 57(1), 14–39. https://doi.org/10.1111/jsbm.12494

Ratten, V., & Usmanij, P. (2021). Entrepreneurship education: Time for a change in research direction? International Journal of Management Education, 19(1).

Rippa, P. (2019). Digital academic entrepreneurship: The potential of digital technologies on academic entrepreneurship. Technological Forecasting and Social Change, 146, 900–911. https://doi.org/10.1016/j.techfore.2018.07.013

Saraih, U. N., Aris, A. Z. Z., Mutalib, S. A., & ... (2018). The influence of self-efficacy on entrepreneurial intention among engineering students.

S., Nurhayati, S., Wahyu Hidayat, A., Fitri, A., Iqbal Fasa, M., & Azis, A. (2021). The Role of a Community Learning Centre in Fostering the Community’s Social Entrepreneurship Character and Motivation in Facing New Normal Era. KnE Social Sciences. https://doi.org/10.18502/kss.v5i8.9354

Soerianata, R. M. (2022). Pengaruh Entrepreneurship Education, Financial Support, Dan Market Availability Terhadap Entrepreneurial Attitude. In Journal of Advances in Digital Business

Udoh, F. S. (2024). Search Engine Marketing on the Performance of Small—Medium Enterprises: A Mediating Variable of Culture. In Studies in Systems Decision and Control (Vol. 223, pp. 551–566). https://doi.org/10.1007/978-3-031-51997-0_47